Hi there, my name is Chelsea! I’m a 25-year-old online graduate student living in Miami working two jobs and taking on fun side gigs. Most know me as the Marketing Manager of Planet Stone Inc. and Marketing Partnership Coordinator of USB Memory Direct. They are both multi-million dollar companies that I love representing and flaunting around events and the internet to build SEO and brand awareness. I also love all things Star Wars, Harry Potter, Disney and tennis.
So, for my first EVER post on here, I’m going to be laying an ugly truth on you. Marketing is not my dream job, actually, it’s nobody’s dream job really. It’s kind of like a wand in Harry Potter, it chooses you. More accurately, it’s like Ron Weasley’s first wand when it breaks. As in it never does what it’s supposed to do and most of the time backfires on you. Yet for the rare occasions when it does work, Ron looks at it with pride and stubbornly keeps using it for another chance at a 1% success rate.
Chances are if you came across this blog you’re a stubborn wizard too or you’re looking to get into the field. Either way, I’ve got some day-one ground rules for you:
- Get mind-numbingly used to rejection. This goes for any marketing position out there. Get used to the idea of putting yourself on the front lines at the mercy of a stranger on the other side of the table.
- Brush-up on those notes you took in that one psychology course required in college. It’s 95% mind games and 5% apologizing constantly. Um, HELLO?! Why aren’t psychology courses the main curriculum for a marketing degree? Wake up professors, every time you get annoyed at a marketer I hope you remember it’s all your fault you didn’t teach us how to make it enjoyable for others. If you could take a few CIA interrogation psychology courses that would also help you tremendously *wink*.
- Get organized. Labels, post-it notes, and agendas are your new (and now only) best friends. Sometimes you will be commuting with more people than you know what to do with and people slip through the cracks all the time. For example, on an average week I communicate with more than 150 people. Ever used the Gmail color-coded labels before? I use about five to six labels per conversation. So yah… you get the idea.
- Practice positivity. Just like you have to exercise more when you land an office job to promote physical health, you also have to practice more positive thoughts to promote mental health. No, marketing jobs won’t make you looney. I’m just bringing it up because it took me awhile to learn not to put my health on the back burner for work. When you clock out, take a second to clock out mentally too. Don’t bring the stress vibes home and if you do, find a way you can release them like a good cardio sesh.
- Make friends in the workplace. Marketing employees and managers are a dime a dozen. Making ties with those you work with only helps your chances of sticking around. Just don’t force it, no one likes the new guy who tries too hard. Share a thought out-loud or email them a question about payday dates or nearby restaurant suggestions. Sometimes around lunch, I’ll ask if anyone is in the mood for the place I’m going to eat at. I’ve made a great group of friends at work this way!
I can guess what you’re thinking already, “so then why do you it?”
Before I answer this here’s a little more insight about me: I’m aggressively competitive, annoyingly motivated, strictly results driven and I am constantly striving to be better than I was the day before. In other words, I enjoy self-torture.
So to answer your question, it’s what I’m made to do :). Like I said, I didn’t find it– it found me and I fought it for years before I learned to embrace it. I’m still learning so much and I just started graduate school in international marketing at Boston University.
Stay tuned for some fun posts about the new things I’m learning, events I’m planning and the fun projects I’m working on.
Try to keep up!