There are tons of theories out there about how to increase Domain Authority (DA) and Page Authority (PA). After working with these two on a daily basis for almost a year, I’ve learned it’s all about backlinks and content. There’s no need to complicate it.
Similar to when a former boss recommends you for a position, websites can recommend your site to Google by linking to you somewhere on their site. The more websites that recommend you, the more credible your website becomes. Although Google is the only one who knows your site’s true value, third parties like Moz use a ranking system to estimate its strength. A site’s ranking is mostly determined by a number of websites that link to you. Based on your score, the site can go up or down in rank. As long as you keep your number of external links (also called backlinks) high your DA is sure to rise.
The best type of external link includes anchor text rather than a clickable image. It helps even more when those keywords relate to your site. I call this doubling up on a website recommendation. Moz reads these hyperlinked words like a new career opportunity reads an endorsement of a specific skill. And of course, keywords (or skills) also affect SEO in a positive way! Case in point, take full advantage every time a site mentions you.
There are a lot of ways to receive these recommendations, the way that gives you the most ‘brownie points’ with Google are through articles by credible sources. My dream external links have a lot of rich text with words I associate my client with. Another way is by becoming an affiliate partner or sponsor of a page. HINT AHEAD! This is how you get companies and businesses to offer you awesome sponsorship opportunities.
As a marketing partnership coordinator, whose main objective is to collaborate with those who have large followings, a HUGE thing I take into consideration is the domain authority of a person’s website. In my book, good DA ranking is anything more than 45, but companies looking for quick partnerships will go even as low as 30. If you meet these numbers companies seeking out your site for recommendations will offer you tons of cool products, fun projects and top-notch sponsorships. People could literally quit their day jobs for the type of opportunities that can come from this.
Is your DA not quite where you want it? Start adding some new, quality content to your site. Make sure they are original ideas. The more unique your content is, the better. Google eats up original content. They prefer to guide users to sites with original thoughts as a way to build credibility on the world wide web. Also, contact pages similar to yours and ask for a shout-out. You could also accomplish this via forums and blogs with guest posts.
PA is the less successful sibling of DA. It’s great to use for determining ad placements… and that’s about it. You can use it to charge an advertiser more for an appearance on a page with a higher ranking. You could also use it to keep tabs on your sites and see which of your pages is most successful.
Sometimes determining the DA of a subdomain gets tricky. In this case, it’s best to use the PA of your site’s homepage to determine its credibility. Subdomains are any site with URLs like example.wordpress.com or Eample2.Tumblr.com. FYI having your own domain and building authority on it gives you way more credibility with Google and makes more sense than a subdomain.
Stay tuned for my next post on how to get sponsors to find you once you have a good DA rank. I’ll be pointing out some forum search engines and giving some tips on approaching companies. Get email updates on my posts, scroll down to my footer and hit follow!