When a company sets out to either revamp or create a logo, there are countless factors to consider into its design. Rather you’re picking a color, layout, text, font type, size or style each option must be carefully chosen to elicit a specific reaction you want consumers to associate with your brand.
In 400 milliseconds a logo can alter an individual’s emotional and even behavioral state. This means the information your eyes feed your brain when viewing a logo extend far past ‘seeing’– it creates an entire visual experience.
Personally, I have spearheaded several logo designs from scratch. Throughout the concept stages, with other companies and my own, I often find myself trying to tell a story of the business through the logo. Take my own blog’s logo for example, a cursive, hand-written letter ‘C’ in orange. Both my mother and I use this font-style ‘C’ in both of our signatures.
The double loop is a very vintage take on the letter. It’s rarely ever written this way. I incorporated this handwritten ‘C’ from my mother into my own my own signature because I look up to her in many ways. The color orange tells a story as well. A warm hue with a touch of bright exciting undertones evokes feelings of happiness, optimism and energy. This color most accurately describes my personality. It’s also the way I would like my personal brand to be portrayed to others.
LogoMaker.com compiled scientific journals into an easy-to-read infographic to showcase how the brain “sees” a logo. Check it out below:
This post was inspired by Millionaire’s Digest via Here’s How Your Brain Sees a Business Logo -Infographic (5 min read) — Millionaire’s Digest