7 Fall Promo Ideas for Small Businesses

My favorite season is right around the corner! Fall is so close I can almost taste my mom’s homemade stuffing. For businesses, it’s a great time to empty your summer stock, draw in new customers and engage with the community. It’s also a fresh opportunity to get customers to fall in love with your small business just in time for the holidays (pun intended).

It’s always easy to throw together a seasonal sale, but I beg all of my clients to push further outside their comfort zones. As I like to say, “You have to think bigger to be bigger.” One of the most powerful target markets for small businesses exists just beyond their front door– their community (both online and local). People, by nature, tend to stick to what they know so become something they know!

If you’re a small (or medium) business owner I urge you stay away from a typical sale, and try two or more of the promotional ideas for fall I’ve come up with below:

  • Deliverables.
    • Get a small crew together to quickly bag or box a fun bundle of treats to send to two groups: neighbors and clients. Your message for clients should fall along the lines of a thank you and don’t be shy to hand write the note to add authenticity. All deliverables should include these items somewhere inside: branding and company logo, your address, website, a sincere message and an incentive for them to come into your shop. Here’s an example of a box USB Memory Direct and my team put together last year…

Halloween Candy Box 2

  • Fall inspired email blast.
    • Put together an email list of contacts you’ve collected throughout the past couple of years. Reach out to them using a fall inspired graphic with some redeemables. This can include a coupon or other incentive to remind them of your product or service and get them to walk through your doors once more. My favorite, free program I use to quickly design an easy graphic is Canva. It takes about 5 to 10 minutes to put together professional grade graphic art here.

annual68th fallfestival (1)

  • Social media engagement.
    • There are more ways to engage your audience on social media than announcing sales and new products. Keeping up with the seasons and posting shareable content keeps visitors viewing your profile. Start a fun, fall social media contest that requires participants to share the contest with others. You can pick winners by random selection, select winners yourself or by putting it up to a vote via a panel of judges or followers. Get even more creative by planning a fall inspired product photo shoot. Also, asking social media followers to repost an image of yours for charity donations around thanksgiving could get your company a lot of exposure online.
  • Sponsor/host a local event.
    • Grab your best employees and hit the hay. Ask around the town and find an event you can volunteer support at this fall. You could engage with the crowds by setting up a well designed, cut-out photo booth with your company logo that festival goers will take photos of and post online. If your company is having a hard time finding things to get involved in, try approaching nearby businesses, schools or churches for a co-hosting opportunity. You could plan a local pumpkin patch, corn maze, haunted house, fall festival or charitable function.
  • Company holiday blog post or video.
    • Company blog posts or seasonal videos are a unique way to connect with current, previous and potential customers. Many do-it-yourself blog posts tend to get shared around the holiday season. Readers who share the post on their own sites are going to give you an SEO boost. If you’re willing to go the extra mile and put together a business video that stands out, you’re guaranteed to make an impact. Here are some video ideas from off the top of my head:
      1. Lip Sync a Halloween song with employees in costumes.
      2.  Re-create an iconic holiday movie scene or moment of the past year.
      3. Nostalgic holiday moments with employees, “What’s a traditional plate on your Thanksgiving table?”
      4. Create a mockumentary about that time you hired the headless horseman as a cashier.
      5. Thoughtfully plan out a helpful how-to video that customers can share on Facebook and email.
  • Redecorate your window store front.
    • I remember I worked for an adorable woman’s boutique at an outdoor shopping mall and they loved to decorate the store front for holidays and seasons. Why? BECAUSE IT WORKED. They knew their target market and drew in passing cars and people like honey to flies. Potential customers would stop in front of the window and take photos and post it on social media and walk in to see more. I highly suggest going the creative route on this one, and remember, less is more!
  • Specialty seasonal products or foods that get people talking.
    • It’s no secret that Starbucks is the king of this little marketing trick. What is your product? How can you fall-ify it? For Starbucks, they have made a home for pumpkin spice lattes. Also, M&M’s comes out with new flavors for trick-and-treat shoppers every year. Religiously enticing yearly purchasers with new products to buy. The latest seasonal offering from M&M’s has a cookies ‘n’ cream flavor and speckled shell. (Mars)

The latest seasonal offering from M&M's has a cookies 'n' cream flavor and speckled shell. (Mars)

Many of my examples have included generic fall holidays like Halloween and Thanksgiving, but there are so many more! So, I’ve composed a list for you of national observances and other holidays below that I have created promotional content for throughout my time as a marketing manager. Please keep in mind the list is not in no particular order.

  1. First Day of Fall
  2. Thanksgiving
  3. You’re Welcome Day
  4. Small Business Saturday
  5. Breast Cancer Awareness Month (October)
  6. Black Friday
  7. Election Day
  8. Veterans Day
  9. Presidents’ Day
  10. Cyber Monday
  11. Lung Cancer Awareness Month (November)
  12. Military Family Appreciation Month (November)
  13. World Kindness Week: November 7-13
  14. National Suicide Prevention Week
  15. Hispanic Heritage Month
  16. National Childhood Obesity Awareness Month

Successful seasonal promotions take time to plan out thoughtfully, so don’t wait too late to begin the creative process. Luckily for you, I’ve planted the seed with this post just in time for you to prepare.

There’s a lot of money to made in the fall, but before you know it– it’s already Christmas! So, get to making your marketing plan for the season to reconnect with old customers and draw in new customers before the leaves turn orange.

Have fun,

Script3transp

“Think About What Could Go Right”

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I could not be more happy to announce my new position as Marketing Coordinator at a corporate law firm with over 5 national locations in the United States. As Marketing Coordinator, my job description ranges from event specialist, website designer, content curator, graphic design artist, administrative assistant and project manager.

So many hats, so little time.

In preparation, I’ve been brushing up on my many talents and refreshing my mind with some motivational quotes. I am positive I will be able to fill this role, but as any human, I have moments of nervousness. That’s where the quote above comes into play!

I am a strong believer in exerting positive energy into the universe to receive positive outcomes. That’s why, when my mind begins to flutter with anxieties I like to refer to this colorfully designed quote, “Think about what could go right.”

I found it a couple of years back and I often come back to it in times like these. The abstract strokes and colorful hues alone elicit happiness and positivity.

Starting anything new can be exciting and fun. I plan on making the best of every situation that comes my way and hope for the absolute BEST.

What’s something new that you’ve tried lately?

Sending good vibes your way,

Script3transp

TED Talks Releases 101 Summer Reads

For those who missed it, TED released 101 speaker-recommended summer reads.

And this list is #GOALS.

During my workday, as I sweep the internet for new opportunities and partnerships, I like to listen to Ted Talks. I am totally addicted to knowledge. I get so excited when my friends are confused about something and then ask me to update them on studies, news or history. So naturally, I was really excited about this list.

Based off of TED’s programs, I assumed their summer readings would only include academic and theoretic titles. In reality, it’s actually a well-mixed collection with an array of genres and authors. However, a large percentage of the books serve anthropological curiosity.

The books were arranged by 13 summer activities, including the following:

When you’re lying in the sun, when you’re in the mood for adventure, when you want to understand what’s going on in the world, when you’re spending summer in the city, when you’re itching to go back to school, when your kids are restless, when you’re unable to get to a museum, when you’re plotting to conquer the world, when your idea of a vacation is stepping into someone else’s life, when you’re over summer blockbusters and want something with soul and emotion, when you’re prepping for a picnic, BBQ or houseguests, when you want useful information AND when you want to learn from the past.

You basically have a book for every moment ~

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It has been a busy season at the office, so I decided to start with “When you’re plotting to conquer the world.”  Even though it’s almost the end of summer and I’ve only read 3 books from their list, I plan to see it through until the bitter end. I’ve already learned so much from authors Malcolm Gladwell, Maria Konnikova and Ken Robinson! Plus I am feeling soo inspired and confident from “The Element: How Finding Your Passion Changes Everything” (FYI there’s a free audiobook with this one when you’re trying out audible).

I believe next I will move on to “When you want to understand what’s going on in the world” because I am dying to get my hands on Roxane Gay’s “Bad Feminist: Essays.”

Read the list HERE!

Is anyone else attempting to master this reading challenge?

Cheers,

Script3transp

Refuse Comfort and Stick to the Plan

It’s Sunday, the day before Monday, and I have chosen to spend my time writing this post not only to help guide myself– but to guide other young professionals as well. Actually, I have chosen to start this whole blog for this reason. It can be hard to start a path people around you haven’t traveled. I have little to no guidance or support from elders, teachers or friends. I am attempting to follow a road I have envisioned for myself since college, led only by the pursuit of tasks and positions that satisfy a gut feeling I follow.

It’s important for you to set a unique goal for yourself. It’s also important not to get distracted by those who try to turn you onto a path they prefer you be on. If a supervisor or family member is guiding you down a road that doesn’t help serve your vision, then why are you continuing to walk down it? What is that little voice in your head telling you to do and why aren’t you doing it?

– COMFORT. I believe comfort hinders many from achieving great things in their professional careers.

Great things never come from comfort zones.

It’s also fear of the unknown. Fear of untapped potential, unlimited possibilities and financial insecurities.

Isn’t it always easier to follow the guidance of someone else than to refuse their directions entirely and dive head first into the unknown and unfamiliar– which may result in failures or even temporary chaos?

Yet, outside of comfort zones is where all the magic happens. That’s what life is all about anyway, right?

When is the last time you listened to your gut feeling and actually obeyed it?

Thanks for stopping by,

Script3transp

5 Healthy Snacks to Eat at Your Desk

If you have a job anything like mine, you’re probably sitting in a chair for 10+ hours every day with few chances to walk to a co-worker’s desk for a brief moment. Boredom strikes from every angle, cunningly disguised as hunger. Wait, sidebar– who brought donuts for breakfast?

Before you know it you’ve eaten your daily carb, sugar and calorie intake for the day in less than 10 minutes.

AM I JUST BORED- GRINCH

 

I didn’t always have a desk job (even the name for it sounds dreadful). Actually, I’ve NEVER had a job where all I do is sit on my behind until my current one. I used to run around malls, hotels and restaurants in six-inch heels for hours. Once I even ran up a couple flights in heels with a broken foot! There wasn’t even time for snacks, much less full meals. So, needless to say, the transition has been hard on my ever-growing love handles. It’s been tough to try to lose the pounds I’ve packed on, so I researched some healthy alternatives that satisfy the hunger demons without compromising my waist size.

1. Air-popped Popcorn

I placed this snack first on my list because it’s my saving grace. Depending on how much sugar, oil or salt you season it with, the calories can add up. It’s best to go without any add-ons. Popcorn is actually really good on it’s own, but I make an exception for Skinny Pop’s Sharp Cheddar Popcorn Mini Cakes (pictured in featured image)! At a mere 60 calories per 10 ‘cakes’, they are a snack STEAL. It’s low-calorie, gluten-free, non-GMO, whole-grain and rich with antioxidants!

2. Fruit and Greek Vanilla Yogurt with Chia and Flax Seeds

A great distraction for your gurgling stomach before lunch is fruit with Greek vanilla yogurt. It’s sweet and satisfying. Why Greek yogurt you ask? It’s so much better for you all around. It has twice the amount of protein than your standard yogurt. I usually add an assortment of mixed berries including blueberries, blackberries, strawberries and raspberries. Then I sprinkle  3 pinches of chia seeds and a single pinch of flax seeds for extra benefits.

If you’ve never used Chia seeds before, you are in for a treat. Chia seeds are full of nutrients including omega-3 fatty acids and have been proven to help people feel full for longer with their high fiber content. You add them to cereal, yogurt, oatmeal, smoothies, water or even coconut milk. If you add them to your meal and leave them for a little while, they will swell. Don’t freak out, they taste best like this. I sometimes even purposely wait for them to swell before I eat. Another healthy snack idea while I’m chia ranting: add 2 tablespoons to a cup of coconut milk, put it in the fridge and wait for them to swell. Add fruit and some honey if you’d like. It’s like a gourmet dessert pudding– but better for you!

Same goes for flax seeds. This versatile topping has a very healthy reputation. According to WebMD, some even call it one of the most powerful plant foods on the planet. Recent studies have proven that flaxseed can protect against heart attacks, Parkinson’s disease, breast cancer, prostate cancer and colon cancer.

3. Toasted Whole Wheat English Muffin with Smart Balance Peanut Butter 

Whole wheat English muffins will save your dollar and your diet. You can dress them up in a variety of different ways, so you’ll never get bored of them like the usual diet food. They are high-fiber and low-fat with a dash of calcium, phosphorus, magnesium, and selenium. All great ingredients that make up the perfect weight loss breakfast food.

Beware, the more you add to the toast, the more calories you take in. To help me feel fuller, longer I add Smart Balance’s Crunchy Peanut Butter. This option is healthier Image result for smart balance crunchy peanut butterfor you than the standard low-sugar peanut butter for a few reasons. First, they add flax oil to their product meaning you get a healthy dose of omega-3 fatty acids. Second, eaten in moderation, it provides you with less saturated fat and sugar. Third, if you add whole grain to this peanut butter choice the combination gives you access protein. Lastly, Smart Balance Peanut Butter promotes the health of skin and nerves with 20 percent of your daily value of vitamin B3 per serving. It also contains vitamin E, thiamin, potassium and iron.

4. Hard Boiled Egg

This one’s not as cool or exciting but it most definitely keeps your hunger at bay. Hard-boiled eggs good, heart-healthy fats called monounsaturated and polyunsaturated fats. This healthy snack is a great source of protein which helps you build muscle and repair tissue. It also provides you with vitamin A which promotes eye health, and vitamin D which promotes strong bones through calcium.  I workout after work four to five days a week so I need my protein. If you don’t work out much or you’re having a slow week cut the egg in half and throw out its yolk center. Also, refrain from adding salt– please and thank you.

Image result for Hard boiled egg

Pro Tip: Avoid stinking up your entire house for hours by making a quick run to your local grocery store and grabbing sodium free, pre-boiled eggs.

5. Hi I’m Skinny, Superfood Sticks ‘Mean & Green’

I am totally a chip person. I love CHIPS. Hi I’m Skinny Sticks have helped me replace my unhealthy finger-food habit. They have a variety of flavors, but the overall best I have found is their ‘Mean & Green’ Superfood sticks. Although it’s certainly not the best tasting option they sell, it’s their most nutritional option. It’s packed with vitamin C, calcium, fiber, protein and iron. My favorite part is that they have familiar ingredients that I’m not afraid to put in my body, so there’s no guessing. Their very first ingredient is green veggies including kale, peas and spinach! The best part is, they are only 130 calories per 35 sticks.

Image result for Skinny sticks mean and green

Happy eating,

Script3transp

 

What healthy snack did I miss? Which is your favorite? Tell me in the comments section below!

Millionaire’s Digest: Spark A Viral Trend In Your Product

The #FlashdrivesForFreedom viral social media campaign article posted yesterday touched on each of the topics written by Millionaire’s Digest seen below.

I also would like to add share-ability to the list. Ask yourself… can this be easily shared with a friend or family member? Some things that touch on the share-ability of your promotional idea is covered via visibility, simplicity and accessibility.

If you’re looking to go viral with a product, service or idea check off these 6 items below when planning your promotion.

Now that you have that down packed, read the short list below:

Source: Spark A Viral Trend In Your Product (2 min read)

1. Social currency. Consumers are more likely to adopt a product if it makes them feel special or ahead of the curve. For example, Gilt’s exclusive sales helped it become one of the hottest online shopping sites.

2. Triggers. Products that catch on become part of our everyday lives, so successful products create reasons and reminders to return on a regular basis. For example, Facebook and Twitter drive you back to their sites every time they email you to say you have a new message or mention.

3. Emotional impact. People tend to evangelize a product if it affected them emotionally, whether it solved a stressful problem or brightened a bad day. For example, if a Buzzfeed article makes you laugh, you’ll likely share it with friends who need a lift.

4. Visibility. Giving a product a distinctive feature, such as a standout logo or color, helps consumers notice when others are using it. For example, you immediately recognize iPods because Apple made the headphones white when other companies all used black.

5. Practical value. A truly useful product that helps the user become more effective is more likely to be recommended often. For example, Evernote is very good at helping users remember and organize information, so it’s often recommended for research.

6. Stories. If people are going to share your product, they need to be able to tell its story. That can be as simple as a clear statement about what the product does, or as complicated as a really interesting origin story. For example, people who buy TOMS shoes love telling others how one pair is donated for every pair you buy.

(For Beauty, Book & Fashion Bloggers)
Article Credits Go Respectably to Entrepreneur Media, Inc.