Build Web Street Cred. with Domain & Page Authority.

There are tons of theories out there about how to increase Domain Authority (DA) and Page Authority (PA). After working with these two on a daily basis for almost a year, I’ve learned it’s all about backlinks and content. There’s no need to complicate it.

Similar to when a former boss recommends you for a position, websites can recommend your site to Google by linking to you somewhere on their site. The more websites that recommend you, the more credible your website becomes. Although Google is the only one who knows your site’s true value, third parties like Moz use a ranking system to estimate its strength.  A site’s ranking is mostly determined by a number of websites that link to you.  Based on your score,  the site can go up or down in rank.  As long as you keep your number of external links (also called backlinks) high your DA is sure to rise.

The best type of external link includes anchor text rather than a clickable image. It helps even more when those keywords relate to your site. I call this doubling up on a website recommendation. Moz reads these hyperlinked words like a new career opportunity reads an endorsement of a specific skill. And of course, keywords (or skills) also affect SEO in a positive way! Case in point, take full advantage every time a site mentions you.

There are a lot of ways to receive these recommendations, the way that gives you the most ‘brownie points’ with Google are through articles by credible sources. My dream external links have a lot of rich text with words I associate my client with. Another way is by becoming an affiliate partner or sponsor of a page. HINT AHEAD! This is how you get companies and businesses to offer you awesome sponsorship opportunities.

As a marketing partnership coordinator, whose main objective is to collaborate with those who have large followings, a HUGE thing I take into consideration is the domain authority of a person’s website. In my book, good DA ranking is anything more than 45, but companies looking for quick partnerships will go even as low as 30. If you meet these numbers companies seeking out your site for recommendations will offer you tons of cool products, fun projects and top-notch sponsorships. People could literally quit their day jobs for the type of opportunities that can come from this.

Is your DA not quite where you want it? Start adding some new, quality content to your site. Make sure they are original ideas. The more unique your content is, the better. Google eats up original content. They prefer to guide users to sites with original thoughts as a way to build credibility on the world wide web. Also, contact pages similar to yours and ask for a shout-out. You could also accomplish this via forums and blogs with guest posts.

PA is the less successful sibling of DA. It’s great to use for determining ad placements… and that’s about it. You can use it to charge an advertiser more for an appearance on a page with a higher ranking. You could also use it to keep tabs on your sites and see which of your pages is most successful.

Sometimes determining the DA of a subdomain gets tricky. In this case, it’s best to use the PA of your site’s homepage to determine its credibility. Subdomains are any site with URLs like example.wordpress.com or Eample2.Tumblr.com. FYI having your own domain and building authority on it gives you way more credibility with Google and makes more sense than a subdomain.

Stay tuned for my next post on how to get sponsors to find you once you have a good DA rank. I’ll be pointing out some forum search engines and giving some tips on approaching companies. Get email updates on my posts, scroll down to my footer and hit follow!

Happy Friday,

Chelsea Suzanne

First Blog Post

Hi there, my name is Chelsea! I’m a 25-year-old online graduate student living in Miami working two jobs and taking on fun side gigs. Most know me as the Marketing Manager of Planet Stone Inc. and Marketing Partnership Coordinator of USB Memory Direct. They are both multi-million dollar companies that I love representing and flaunting around events and the internet to build SEO and brand awareness. I also love all things Star Wars, Harry Potter, Disney and tennis.

So, for my first EVER post on here, I’m going to be laying an ugly truth on you. Marketing is not my dream job, actually, it’s nobody’s dream job really. It’s kind of like a wand in Harry Potter, it chooses you. More accurately, it’s like Ron Weasley’s first wand when it breaks. As in it never does what it’s supposed to do and most of the time backfires on you. Yet for the rare occasions when it does work, Ron looks at it with pride and stubbornly keeps using it for another chance at a 1% success rate.

Chances are if you came across this blog you’re a stubborn wizard too or you’re looking to get into the field. Either way, I’ve got some day-one ground rules for you:

  1. Get mind-numbingly used to rejection. This goes for any marketing position out there. Get used to the idea of putting yourself on the front lines at the mercy of a stranger on the other side of the table.
  2. Brush-up on those notes you took in that one psychology course required in college. It’s 95% mind games and 5% apologizing constantly. Um, HELLO?! Why aren’t psychology courses the main curriculum for a marketing degree? Wake up professors, every time you get annoyed at a marketer I hope you remember it’s all your fault you didn’t teach us how to make it enjoyable for others. If you could take a few CIA interrogation psychology courses that would also help you tremendously *wink*.
  3. Get organized. Labels, post-it notes, and agendas are your new (and now only) best friends. Sometimes you will be commuting with more people than you know what to do with and people slip through the cracks all the time. For example, on an average week I communicate with more than 150 people. Ever used the Gmail color-coded labels before? I use about five to six labels per conversation. So yah… you get the idea.
  4. Practice positivity. Just like you have to exercise more when you land an office job to promote physical health, you also have to practice more positive thoughts to promote mental health. No, marketing jobs won’t make you looney. I’m just bringing it up because it took me awhile to learn not to put my health on the back burner for work. When you clock out, take a second to clock out mentally too. Don’t bring the stress vibes home and if you do, find a way you can release them like a good cardio sesh.
  5. Make friends in the workplace. Marketing employees and managers are a dime a dozen. Making ties with those you work with only helps your chances of sticking around. Just don’t force it, no one likes the new guy who tries too hard. Share a thought out-loud or email them a question about payday dates or nearby restaurant suggestions. Sometimes around lunch, I’ll ask if anyone is in the mood for the place I’m going to eat at. I’ve made a great group of friends at work this way!

I can guess what you’re thinking already, “so then why do you it?”

Before I answer this here’s a little more insight about me: I’m aggressively competitive, annoyingly motivated, strictly results driven and I am constantly striving to be better than I was the day before. In other words, I enjoy self-torture.

So to answer your question, it’s what I’m made to do :). Like I said, I didn’t find it– it found me and I fought it for years before I learned to embrace it. I’m still learning so much and I just started graduate school in international marketing at Boston University.

Stay tuned for some fun posts about the new things I’m learning, events I’m planning and the fun projects I’m working on.

Try to keep up!