Marketers are looking to create GIFs that people will use to express themselves within social media communications. The GIF company Tenor says it has data that brands like Wendy’s and Dunkin Donuts can use to create ads tied to specific emotions. Advertisers only pay Tenor when people share these branded GIFs. Wendy’s knows you get…
via Fast-food companies like Wendy’s are watching when you’re hungry and using a new tactic to get your money — Advertising
Tenor (the number 1 GIF sharing app in the Apple app store) studied the habits of user searches on their platform to find a way to sell their product to advertisers. Through their analysis, they concluded users do not search for specific brand names in their GIF store during conversations with their friends. Rather, they search a feeling like “hunger” and use the GIF that fits their mood/thoughts. If advertisers such as Wendy’s and Dunkin Donuts create usable content on Tenor under these categories, their “ads” have a much higher chance of being shared in conversations.
Tenor also sells user data to companies that indicate the times a ‘feeling’ is most often searched. Meaning, fast food restaurants know the times users are most often discussing hunger and pinpoint hungry spikes in user communications.
Fast food restaurants use Tenor application to pinpoint user huger spikes when users search words similar to ‘hungry.’
If fast-food advertisers can create usable GIF content that directly communicates what users want to express to their friends, companies can take on a new form of ad space: GIF ads.
This new advertising niche is revolutionary and has the potential to generate more concise, creative jobs within the field.
If there are any creatives out there who are wondering about what to explore next or add to their portfolio— this could be it…
May the odds be ever in your favor,
I could not be more happy to announce my new position as Marketing Coordinator at a corporate law firm with over 5 national locations in the United States. As Marketing Coordinator, my job description ranges from event specialist, website designer, content curator, graphic design artist, administrative assistant and project manager.
So many hats, so little time.
In preparation, I’ve been brushing up on my many talents and refreshing my mind with some motivational quotes. I am positive I will be able to fill this role, but as any human, I have moments of nervousness. That’s where the quote above comes into play!
I am a strong believer in exerting positive energy into the universe to receive positive outcomes. That’s why, when my mind begins to flutter with anxieties I like to refer to this colorfully designed quote, “Think about what could go right.”
I found it a couple of years back and I often come back to it in times like these. The abstract strokes and colorful hues alone elicit happiness and positivity.
Starting anything new can be exciting and fun. I plan on making the best of every situation that comes my way and hope for the absolute BEST.
What’s something new that you’ve tried lately?
Sending good vibes your way,
It’s Sunday, the day before Monday, and I have chosen to spend my time writing this post not only to help guide myself– but to guide other young professionals as well. Actually, I have chosen to start this whole blog for this reason. It can be hard to start a path people around you haven’t traveled. I have little to no guidance or support from elders, teachers or friends. I am attempting to follow a road I have envisioned for myself since college, led only by the pursuit of tasks and positions that satisfy a gut feeling I follow.
It’s important for you to set a unique goal for yourself. It’s also important not to get distracted by those who try to turn you onto a path they prefer you be on. If a supervisor or family member is guiding you down a road that doesn’t help serve your vision, then why are you continuing to walk down it? What is that little voice in your head telling you to do and why aren’t you doing it?
– COMFORT. I believe comfort hinders many from achieving great things in their professional careers.
Great things never come from comfort zones.
It’s also fear of the unknown. Fear of untapped potential, unlimited possibilities and financial insecurities.
Isn’t it always easier to follow the guidance of someone else than to refuse their directions entirely and dive head first into the unknown and unfamiliar– which may result in failures or even temporary chaos?
Yet, outside of comfort zones is where all the magic happens. That’s what life is all about anyway, right?
When is the last time you listened to your gut feeling and actually obeyed it?
Thanks for stopping by,