Marketers are looking to create GIFs that people will use to express themselves within social media communications. The GIF company Tenor says it has data that brands like Wendy’s and Dunkin Donuts can use to create ads tied to specific emotions. Advertisers only pay Tenor when people share these branded GIFs. Wendy’s knows you get…
Tenor (the number 1 GIF sharing app in the Apple app store) studied the habits of user searches on their platform to find a way to sell their product to advertisers. Through their analysis, they concluded users do not search for specific brand names in their GIF store during conversations with their friends. Rather, they search a feeling like “hunger” and use the GIF that fits their mood/thoughts. If advertisers such as Wendy’s and Dunkin Donuts create usable content on Tenor under these categories, their “ads” have a much higher chance of being shared in conversations.
Tenor also sells user data to companies that indicate the times a ‘feeling’ is most often searched. Meaning, fast food restaurants know the times users are most often discussing hunger and pinpoint hungry spikes in user communications.
If fast-food advertisers can create usable GIF content that directly communicates what users want to express to their friends, companies can take on a new form of ad space: GIF ads.
This new advertising niche is revolutionary and has the potential to generate more concise, creative jobs within the field.
If there are any creatives out there who are wondering about what to explore next or add to their portfolio— this could be it…
When a company sets out to either revamp or create a logo, there are countless factors to consider into its design. Rather you’re picking a color, layout, text, font type, size or style each option must be carefully chosen to elicit a specific reaction you want consumers to associate with your brand.
In 400 milliseconds a logo can alter an individual’s emotional and even behavioral state. This means the information your eyes feed your brain when viewing a logo extend far past ‘seeing’– it creates an entire visual experience.
Personally, I have spearheaded several logo designs from scratch. Throughout the concept stages, with other companies and my own, I often find myself trying to tell a story of the business through the logo. Take my own blog’s logo for example, a cursive, hand-written letter ‘C’ in orange. Both my mother and I use this font-style ‘C’ in both of our signatures.
The double loop is a very vintage take on the letter. It’s rarely ever written this way. I incorporated this handwritten ‘C’ from my mother into my own my own signature because I look up to her in many ways. The color orange tells a story as well. A warm hue with a touch of bright exciting undertones evokes feelings of happiness, optimism and energy. This color most accurately describes my personality. It’s also the way I would like my personal brand to be portrayed to others.
LogoMaker.com compiled scientific journals into an easy-to-read infographic to showcase how the brain “sees” a logo. Check it out below: